Dubai luxury hotels are adding guest perks in 2026 to maintain room rates amid weak international demand linked to the U.S.-Iran war. Atlantis Dubai offers UAE residents resort credits, upgrades, and bonuses without reducing published prices.
The FTC announced a regulatory action against Priceline in October 2026 for allegedly deceptive hotel advertising. The agency's focus is on advertising practices in online hotel marketing.
JW Marriott launched its first all-inclusive resort, JW Marriott Costa Elena Resort & Spa, in Guanacaste, Costa Rica, in October 2026. The property features 415 rooms, specialized wellness facilities, and 15 diverse dining venues.