The Andalucía Convention Bureau has introduced a new bureau dedicated to the Meeting, Incentive, Conference, and Exhibition (MICE) sector. This development marks a focused effort to advance the infrastructure supporting business events within the region.
Centered around the key Andalusian cities of Seville, Málaga, and Granada, the bureau serves as a collaborative framework connecting these destinations. This tri-city linkage is designed to streamline event coordination and engagement within southern Spain.
At the heart of the bureau’s mission is the promotion and enhancement of sustainable event practices. It aims to reshape how meeting and event networks operate across these Andalusian cities,
prioritizing environmentally responsible methods and approaches in the MICE industry.
