The Aiden hotel brand, part of BWH Hotels, now operates 58 hotels worldwide and is expanding its global footprint with new openings planned for 2026. Recent launches span the Asia-Pacific region, North America, and Europe.
Over 20 Hotels Under Development in 2026
More than 20 additional Aiden hotels are currently in various stages of development around the world in 2026.
‘Art Welcomes You In’ Initiative Advances with Site-Specific Murals
The Aiden brand is expanding its “Art Welcomes You In” program, which involves permanent, site-specific art installations reflecting the culture and history of each hotel’s community. The initiative debuted with a 55-foot mural created by Northern California-based artist John Osgood at Aiden by Best Western Sacramento Downtown.
Plans are underway to extend the program to Aiden Denver, where local artists will produce commissioned works inspired by the neighborhood.
Brad LeBlanc Highlights Brand’s Unique Appeal
Brad LeBlanc, Senior Vice President and Chief Development Officer at BWH Hotels, said, “Travelers today aren’t looking for another hotel that feels exactly like the last one. They want places with personality, a sense of discovery and a connection to the destination. That’s exactly what Aiden delivers.” He added, “Every hotel has its own story and creative expression, while still benefiting from the global scale, support and reach of our portfolio. It’s a combination that’s resonating strongly with both
guests and developers.”
BWH Hotels’ Global Portfolio and Loyalty Program Support Growth
BWH Hotels operates roughly 4,300 hotels across more than 100 countries under 18 brands spanning all market segments from luxury to value. The Aiden brand leverages this extensive network and the Best Western Rewards loyalty program to attract both guests and developers.
