The Association of British Travel Agents (ABTA) has appointed Spencer as its new Chief Marketing Officer, with the announcement made on June 6, 2026. Spencer will assume responsibility for overseeing the marketing direction of the organization.
ABTA’s Focus on Marketing Enhancement
This appointment reflects ABTA’s intention to bolster its marketing functions aimed at supporting its role within the travel sector. Though details on specific strategies remain undisclosed, the leadership change signals a commitment to refining the association’s outreach and communication efforts.
