Monterey County’s tourism sector reached a new revenue milestone in 2026, generating a record $3.3 billion. This figure reflects the strongest performance in recent years for the county’s tourism economy.
Reaching $3.3 billion in tourism receipts signals that Monterey County’s tourism industry has fully recovered from prior declines and is now entering a phase of new economic growth. This resurgence highlights the renewed vitality of the region’s travel and hospitality markets.
