The ITB Asia 2026 travel trade event took place from October 21 to 23 at the Sands Expo & Convention Centre located in Marina Bay Sands, Singapore. The event convened more than 18,000 participants, featured over 1,000 exhibiting brands, and attracted upwards of 1,500 qualified buyers.
CATA Delegation at ITB Asia 2026
The Cambodian Association of Travel Agents (CATA) led a delegation of approximately 10 Cambodian tourism companies to ITB Asia 2026. Among these, one company operated a dedicated booth during the event. CATA attended the event as a trade visitor, representing the collective interests of its member tourism firms.
Objectives of Cambodian Participation
The delegation’s primary goal was to
showcase Cambodia’s tourism products and destinations to a broad international audience. Through participation in ITB Asia, Cambodian tourism companies aimed to highlight their services and introduce new offerings to the regional travel market.
Official Commentary from CATA
CATA President Chhay Sivlin stated that ITB Asia serves as a key platform for tourism industry professionals to exchange products and services while exploring business opportunities. She noted, “CATA was invited to attend as a trade visitor, and we brought around 10 Cambodian tourism companies that are members of the association.” Sivlin emphasized that the event allowed Cambodian firms to promote their destinations on an international stage.
Background on ITB Asia
ITB Asia is a prominent annual travel trade show that provides a networking environment for tourism companies worldwide. The event facilitates the exchange of tourism products and services and fosters new business collaborations within the industry.
