Turkey has set an official tourism revenue target of $70 billion for 2027 and increased its tourism budget to $244.5 million, up from $188.4 million allocated for 2026, according to Ankara’s central government budget plan. This marks a significant financial commitment aimed at expanding the country’s tourism sector by 2027.
Turkey’s Rising Global Tourism Rankings
The government aims for Turkey to rank sixth worldwide in tourism revenue by 2027 and fourth in international tourist arrivals, based on projections from the World Tourism Organization. Since 2017, Turkey’s tourism revenue ranking has risen from 15th to 7th place, while tourist arrivals increased from 8th to 4th place
globally. Turkey also plans to maintain its fourth-place ranking in arrivals through 2029.
2026 Revenue Target Revision Due to Geopolitical Tensions
Turkey revised its 2026 tourism revenue forecast downward from an initial $68 billion to $65 billion, following a $65.2 billion revenue record achieved last year. This adjustment reflects the impact of ongoing geopolitical challenges, notably the Russia-Ukraine conflict and tensions in the Middle East, which have affected international travel patterns.
Long-Term Revenue and Ranking Projections
The government projects tourism revenues reaching $73.5 billion in 2028 and $78.5 billion in 2029. Additionally, Turkey intends to improve its position in the World Economic Forum Travel and Tourism Development Index from a projected 36th place
to 35th in 2027, then ascending to 34th in 2028 and 33rd in 2029. These targets align with Ankara’s Medium-Term Programme to strengthen Turkey’s status as a leading global travel destination.
