The Cambodia Association of Travel Agents (CATA) led a delegation of Cambodian tourism companies to the ITB Asia 2026 event held from October 21 to 23, 2026, in Singapore. The event took place at the Sands Expo & Convention Centre at Marina Bay Sands.
ITB Asia 2026 Draws Extensive Industry Participation
ITB Asia 2026 gathered more than 18,000 participants, featured over 1,000 exhibiting brands, and hosted more than 1,500 qualified buyers. The event serves as a major platform for regional and international tourism trade engagement.
Cambodian Presence at ITB Asia 2026
Under the leadership of CATA, around 10 Cambodian tourism companies attended as trade visitors to promote their products and services. Additionally, one
Cambodian tourism company secured an exhibition booth at the event.
CATA President Emphasizes Event Importance
CATA President Chhay Sivlin highlighted the significance of ITB Asia, describing it as a major international travel trade event that brings together tourism professionals to exchange products, services, and explore business opportunities. She said, “CATA was invited to attend as a trade visitor, and we brought around 10 Cambodian tourism companies that are members of the association.”
Strategic Aim of Cambodian Delegation
The Cambodian delegation attended ITB Asia 2026 to promote Cambodia’s tourism destinations and products to international markets. ITB Asia functions as a platform for tourism firms to showcase offerings, introduce new services, and
create business connections within the global travel industry.
