ITB Asia 2026 began on October 21 at the Sands Expo & Convention Centre in Singapore, set to run through October 23. Organised by Messe Berlin Asia Pacific, the event expects over 18,000 travel industry participants during its three-day duration.
ITB Asia, MICE Show Asia and Travel Tech Asia Combined in Singapore
ITB Asia 2026 is in its 19th edition and takes place alongside MICE Show Asia and Travel Tech Asia at Marina Bay Sands. These co-located events cover leisure and corporate travel, meetings, incentives, conferences and exhibitions (MICE), and travel technology sectors.
Exhibitor and Buyer Attendance, Conference Speakers
More than 1,000 exhibitors and at least 1,500 buyers are expected at ITB Asia, with over 160 speakers scheduled
for the conference. The event projects more than 45,000 business-to-business appointments among attendees. Confirmed exhibitors include major hospitality brands such as Wyndham Hotels & Resorts, Radisson Hotel Group, Meliá Hotels International, Pan Pacific Hotels Group, Outrigger Resorts & Hotels, and BWH Hotels. Airlines and destination operators like EVA Airways, Sentosa Development Corporation, and Mandai Wildlife Group are also participating.
Experience Zones and Guided Tours Introduced
The event’s theme, “Experiences in Motion: Human-Centred Design in Travel & Tourism,” highlights shifts in traveller expectations influencing destination marketing and tourism products. ITB Asia 2026 introduces new Experience Zones focused on gastronomy, wellness, and adventure tourism. An Experience Pavilion powered
by Tripadvisor offers exhibitors a platform to showcase travel experiences. Curated Guided Tours have been added to assist buyers in navigating exhibitors and uncovering business opportunities.
Participant Destinations and Official Partnerships
New participants include Tourism Fiji and Turespaña joining alongside established organisations such as Visit Maldives, the Tourism Authority of Thailand, the Singapore Tourism Board, Visit Finland, and Visit Norway. Resorts World Sentosa has been appointed the Official Integrated Resort Partner for this edition.
Expansion of MICE Show Asia and New Activities
MICE Show Asia has increased its exhibition space by 83.2% to accommodate the growing demand for business event partnerships in the Asia-Pacific region. The event focuses on meeting planners, corporate travel
buyers, convention destinations, event venues and suppliers. New activities launched include the Association Executive Networking Session, Pinnacle Partners Experience, and the Global MICE Collaborative’s MICE Fundamentals Workshop.
Travel Tech Asia Program and Exhibitors
Travel Tech Asia features over 50 exhibitors specializing in travel technology solutions for distribution, bookings, hospitality, and digital customer experience. Confirmed exhibitors are RateHawk, Juniper Travel Technology, Rakuten Travel Xchange, and Tripla. A dedicated Hosted Buyer Programme targets around 100 technology-focused buyers to facilitate partnerships.
Conference Themes and Key Presenters
The ITB Asia Conference assembles senior executives and industry experts from companies including Agoda, Cvent, Disney Cruise Line, FCM Travel Asia, Trip.com and WebBeds. Topics covered include artificial
intelligence, sustainability, evolving traveller behaviours, and emerging business models in travel. Opening sessions feature speakers Lovrenc Kessler, senior partner at Simon-Kucher, and Brett Henry, president of WebBeds Asia-Pacific.
ITB Asia’s Role in Asia-Pacific Travel Industry
ITB Asia 2026 serves as a key platform for international travel buyers and suppliers to network and explore new partnerships focused on experiential travel, MICE sector growth, and technological innovation. The event reflects the increasing importance of tailored travel experiences and digital transformation in the Asia-Pacific tourism market.
