Tickets for ITB Berlin 2027 have gone on sale earlier than previous editions, with the event scheduled from 16 to 18 March 2027 in Berlin, Germany. A new premium ticket, the ITB Orange Pass, is introduced with a strict limit of 300 passes, granting holders exclusive benefits such as early access, fast track entry, lounge access, networking slots, reserved convention seating, cloakroom privileges, refreshment vouchers, and a four-day Berlin WelcomeCard including transport and discounts.
Trade visitor tickets are priced at €75 for the unlimited pass and €52 for a day ticket during the Early Bird period, which lasts until 14
January 2027. Student tickets are available from €35 for day access up to €46 for unlimited entry at Early Bird rates. The ITB Orange Pass costs €299 during the same promotional window, rising to €399 afterwards. Discounted rates through association partnerships are also being finalized for 2027 attendees.
All trade visitor tickets provide access to ITB Berlin, the ITB Berlin Convention, guided tours on emerging industry topics, and a variety of networking events. Additionally, they include unlimited complimentary access to the ITB Navigator digital platform, allowing visitors to arrange contacts and appointments ahead of and during the event.
Holders of
the ITB Orange Pass gain early access at 9 a.m. at all entrances, plus fast track entry at the north and south gates. The pass includes exclusive use of the ITB Orange Pass Lounge located in Hall 7.2b, where a personalized information service is available. Pass holders also enjoy a free meeting slot at a Business Satellite, reserved seating at the convention, cloakroom services for one coat and luggage item per day, daily refreshment vouchers, access to the Berlin Radio Tower viewing platform, and an ITB Orange Pass goodie bag. The four-day Berlin WelcomeCard provided with this pass covers fare
zones ABC for public transport and over 170 discounts at city attractions, in collaboration with visitBerlin.
Deborah Perlitz, Director of ITB Berlin, explained the ITB Orange Pass is designed to expand the ticket options by providing enhanced efficiency, comfort, and business networking opportunities for trade visitors. The upcoming 2027 event will use the slogan ‘Travel & Tourism in Motion,’ spotlighting dynamism and new trends shaping the travel industry.
