The Hanoi travel expo took place at the International Center for Exhibition (ICE) from April 9 to 12, 2026, under the theme “Digital transformation and green growth – Elevating Vietnam’s tourism.” The event gathered participants from 31 provinces and cities across Vietnam and 20 countries and territories.
Elderly Tourists Lead to Increased Spending at Expo
Senior travelers aged between 60 and 75 were among the fastest decision-makers at the fair, according to Nguyen Hoai Thu, Director of Saigontourist Hanoi. This age group accounted for up to 40% of Saigontourist Hanoi’s customers during the event and contributed significantly to travel spending.
Tran Quang Binh, an 82-year-old attendee from Cau
Giay District, booked a seven-day, six-night trip to Beijing, Shanghai, Hangzhou, and Suzhou for his family costing over VND92 million (approximately US$3,760). He has attended the fair annually, attracted by promotions and added perks.
Another attendee, 77-year-old Tran Van Khoat, evaluated domestic tours to Quang Tri and overseas options to South Korea. He planned to finalize bookings after consulting with his family, citing attractive promotions deeper than the previous year.
Nguyen Van Khanh, aged 87, who has traveled to more than 30 countries including a recent trip to Indonesia in 2024, expressed interest in tours to China and Russia. He
noted that at his age it was easier to find tours at fairs rather than online.
Event Scale and Exhibitor Participation
The expo featured nearly 400 booths representing more than 600 organizations and businesses, with 15% of exhibitors coming from international markets. Visitors had access to a range of domestic and international travel options, aligning with the expo’s focus on digital and green tourism development.
Major Discounts and Promotional Offers
Hanotours offered discounts of VND10 million (US$410) on tours to the United States and VND5 million (US$205) on tours to Europe and Australia. They distributed 100 travel vouchers worth up to VND5 million each to early visitors.
Hoang Viet Travel
provided up to VND10 million (US$410) off tours to the 2026 World Cup, and discounts ranging from VND400,000 to VND3 million (US$16 to US$123) on domestic and Asian tours.
Vietluxtour promoted green tourism packages that emphasize nature conservation and cultural respect. Summer tours, such as the Hanoi-Da Nang-Hue five-day trip, started at VND3.99 million (US$163), while other packages to Ly Son, Phu Quoc, and Quynh Son ranged from VND3.19 million to VND3.69 million (US$130 to US$151). Four- to five-day tours to China began at VND3.69 million (US$151).
Nextsar Travel awarded zero-cost tour packages to more than 10 visitors, featuring trips
to locations such as Cuc Phuong National Park and Phu Quoc. They also introduced over 100 Phu Quoc packages starting from VND3.9 million (US$159) per person.
Vietravel offered up to 30% discounts on domestic tours and up to VND10 million (US$410) off international tours. Additional early booking discounts of up to VND3 million (US$123) per person were available for reservations made 30, 60, or 90 days in advance.
Hotel Packages and Interactive Activities
Hotels including Hoa Binh Hotel, Hanoi Hotel, Pullman Hanoi, De l’Opera Hanoi – MGallery, and Thang Long Opera presented packages and discounts on services such as buffet dining, afternoon tea, meetings, incentives,
conferences, and exhibitions (MICE).
The expo hosted interactive activities like lucky draws and giveaways, which enhanced visitor engagement. For example, Nextsar Travel gave away zero-cost tours during the event’s first days.
Official Statements and Attendee Comments
Nguyen Hoai Thu of Saigontourist Hanoi stated that elderly travelers aged 60 to 75 are the fastest decision-makers at the expo, making up to 40% of customers. This group has shown strong interest in four- to five-star resort packages at accessible prices.
Tran Quang Binh said, “I studied in China before, so I’ve always been interested in its culture, history, and landmarks. This time, I’m booking the trip to
travel with my daughter, son-in-law, and grandchild. I come to this fair every year because the promotions are always good and there are plenty of added perks.”
Tran Van Khoat added, “I’m comparing itineraries and prices from a few reputable companies. I’ll take the information home to discuss with my family. We expect to return tomorrow or the day after to finalize the booking, as the promotions are quite attractive, even deeper than last year.”
Nguyen Van Khanh commented, “I’ve been to more than 30 countries, and my most recent overseas trip was to Indonesia in 2024. Right now, I’m
interested in tours to China or Russia. My granddaughter really admires the fact that we travel so much and learn about different places. At our age, it’s easier to look for tours at fairs like this rather than online.”
