Buyer registration for WTM Africa 2027 is officially open. The event will be held from 7 to 9 April 2027 at the Cape Town International Convention Centre (CTICC) in Cape Town, South Africa. WTM Africa is the continent’s leading B2B travel and tourism exhibition.
Expanded Geographic Representation Across Africa and Middle East
The 2027 edition of WTM Africa will feature a broad roster of destinations and suppliers across multiple African regions and the Middle East. Markets confirmed to participate include North Africa’s Egypt and Algeria, West Africa’s Nigeria and Benin, East Africa and the Indian Ocean islands Kenya, Tanzania, Uganda, Madagascar, Mauritius, and Réunion, Southern Africa’s Botswana, Zambia,
Zimbabwe, Mozambique, and Angola, as well as the United Arab Emirates from the Middle East. This expansion reflects growing market diversity and opportunities for travel industry professionals.
Official Statements Highlight Importance and Benefits of WTM Africa
Megan De Jager, Portfolio Director for Travel, Tourism and Sports at RX Africa, said, “If you’re serious about doing business across the African travel and tourism landscape, this is where you need to be.” She emphasized the expanding representation on the show floor, noting new and returning regions bring depth and diversity to the buyer experience along with valuable networking opportunities.
Geordin Hill-Lewis, Mayor of Cape Town, said, “We are proud and excited
to welcome the world’s travel and tourism community to Cape Town once again for the 2027 instalment of WTM Africa in April next year.” He added that WTM Africa is the premier travel and tourism expo on the continent, providing crucial opportunities to connect and unlock new possibilities for African tourism. He encouraged buyers and tourism professionals to register for the event.
WTM Africa Buyers’ Club Returns with Enhanced Benefits
The WTM Africa Buyers’ Club will return in 2027, offering exclusive benefits for qualified buyers who hold purchasing and contracting authority. Membership includes priority access to new destinations and supplier offerings, targeted networking with exhibitors and senior industry
figures, curated content sessions on destination trends, outbound travel, travel technology, and emerging markets, plus access to a dedicated Buyers’ Lounge providing complimentary Wi-Fi, refreshments, and lunch. Buyers’ Club members will also be eligible for travel discounts, with specific offers to be announced.
Call for Buyer Registration to Gain Market Intelligence and Partnerships
Qualified travel buyers and decision-makers are encouraged to register to attend WTM Africa 2027. Megan De Jager highlighted that buyers attend with clear commercial objectives, and the event is designed to maximise their time through pre-scheduled meetings, targeted networking, and relevant industry content. Attendees can explore an expanded range of destinations, meet a wide array of suppliers,
and form new partnerships under one roof during the three-day event.
