Buyer registration is officially open for WTM Africa 2027, scheduled for 7 to 9 April 2027 at the Cape Town International Convention Centre (CTICC) in South Africa. The event caters to outbound travel buyers, travel technology professionals, and purchasing decision-makers focused on Africa’s travel market.
Expanded Regional Representation for WTM Africa 2027
The 2027 event will feature increased geographic diversity with representation from multiple African regions and the Middle East. Confirmed participating areas include North Africa with Egypt and Algeria; West Africa represented by Nigeria and Benin; East Africa and Indian Ocean territories including Kenya, Tanzania, Uganda, Madagascar, Mauritius, and Réunion; Southern Africa with Botswana, Zambia, Zimbabwe,
Mozambique, and Angola; and the Middle East through the United Arab Emirates (UAE).
Buyers’ Club Access and Benefits
The WTM Africa Buyers’ Club is available exclusively for qualified buyers with purchasing and contracting authority. Membership delivers benefits such as priority access to new destinations and suppliers, networking opportunities with industry leaders, curated content sessions covering trends and technology, and exclusive access to a Buyers’ Lounge equipped with refreshments, Wi-Fi, and lunch. Club members will also be eligible for travel discounts, with details to be announced later.
Official Statements on Event Growth and Importance
Megan De Jager, Portfolio Director for Travel, Tourism and Sports at RX Africa, stated that the show floor’s expansion
includes new and returning regions that add depth and variety to the buyer experience, facilitating network expansion and partnership formation. She added, “If you’re serious about doing business across the African travel and tourism landscape, this is where you need to be.” De Jager also emphasized that buyers attend with clear commercial objectives, and the event is structured to maximize their time through pre-arranged meetings, targeted networking, and relevant content.
Geordin Hill-Lewis, Mayor of Cape Town, said, “We are proud and excited to welcome the world’s travel and tourism community to Cape Town once again for the 2027 instalment of
WTM Africa in April next year.” He highlighted the event’s role in creating opportunities to connect, collaborate, and stimulate growth in African tourism.
Registration and Opportunities for Buyers
Qualified travel buyers and purchasing decision-makers can register now for WTM Africa 2027 at the official website www.wtm.com/africa/en-gb/buyers.html. The event provides access to an extensive range of destinations and suppliers over three days, offering new market intelligence, valuable contacts, and business growth opportunities within the African travel and tourism sector.
