Marriott International has announced the development of its first urban Ritz-Carlton Reserve hotel in Shanghai, scheduled to open in 2030. The property will have approximately 110 rooms and suites within a 480-meter, 103-story mixed-use tower on Shanghai’s North Bund. Marriott signed an agreement with Shanghai SIIC North Bund New Landmark Construction and Development Co. for the project.
Ritz-Carlton Reserve’s Urban Debut and Features
The Shanghai Ritz-Carlton Reserve will occupy the tower’s ultra-luxury segment, with many rooms offering views over the Bund and Huangpu River. This marks the brand’s inaugural property designed specifically for an urban gateway city, diverging from its prior focus on secluded, destination resorts.
Marriott aims to emphasize privacy, personalization, local cultural integration, wellness, and Chinese dining experiences at the hotel.
By 2030, Shanghai will host Marriott’s complete portfolio of eight luxury brands, including JW Marriott, The Ritz-Carlton, The Luxury Collection, W Hotels, St. Regis, EDITION, Bulgari Hotels & Resorts, and Ritz-Carlton Reserve.
Marriott’s Greater China Expansion and Performance
At the end of 2025, Marriott operated 684 properties with 188,596 rooms in Greater China, up from 589 properties and 172,388 rooms the previous year. Greater China RevPAR reached $76.53 with a 67% occupancy rate and an average daily rate of $114.20 in 2025. The segment generated $590 million in revenue
and $185 million in profit that year. Marriott reported a more than 3% increase in Greater China RevPAR in the second quarter of 2026, driven mostly by luxury properties across markets including Hong Kong, Taiwan, and Hainan.
Other U.S. Hotel Groups Expand in Shanghai
Hilton Worldwide opened the 204-room Waldorf Astoria Shanghai Qiantan in Pudong’s Qiantan district in October 2025, its second Waldorf Astoria in Shanghai. Hyatt Hotels Corporation closed 2025 with 213 hotels and 50,779 rooms in Greater China and opened Andaz Shanghai ITC in the first quarter of 2026. InterContinental Hotels Group (IHG) operated 882 hotels with 209,381 rooms in Greater China at the end
of 2025, opening Kimpton Nine Trees Shanghai and Atwell Suites Shanghai Wuning recently.
Wyndham Hotels & Resorts held 133,200 rooms in Greater China in 2025, focusing on economy and midscale segments, though its RevPAR declined 9% to $16.81 that year.
Shanghai Luxury Hotel Market Dynamics
The entry of the Ritz-Carlton Reserve into Shanghai reflects intensified competition among global U.S. hotel giants expanding in China despite uneven consumer demand. Luxury hotels in Shanghai increasingly target affluent domestic and international travelers, promoting brands with personalized and culturally connected experiences. Marriott’s urban Reserve project aligns with an improving but still uneven recovery in the Chinese luxury hotel market,
as shown by rising RevPAR and occupancy rates reported by Marriott, Hyatt, IHG, and Hilton for 2026.
Traveler Impact and Brand Positioning
The Ritz-Carlton Reserve Shanghai will introduce an ultra-luxury option emphasizing privacy, customization, wellness, and local culture to Shanghai’s hotel market. Marriott’s president of Luxury noted the project brings the Reserve brand’s distinctive focus into a major global city, expanding traveler choices in the region.
