The ITB Americas event scheduled from 10 to 12 November 2026 in Guadalajara, Mexico, has secured 70% of its exhibition space, attracting destinations, hotel groups, airlines, travel technology firms, and tourism organizations. The event expects more than 5,000 travel professionals, with roughly 80% from the Americas and 20% from international markets.
Hosted Buyer Program Draws International Buyers
The ITB Americas Hosted Buyer Program, held in New York, confirmed attendance from senior travel buyers representing over 30 countries across all five continents. The program includes outbound travel agencies, tour operators, OTAs, incentive agencies, corporate travel managers, group travel coordinators, luxury and adventure travel specialists, and FIT experts.
Structured pre-scheduled meetings between exhibitors and these carefully selected buyers align purchasing profiles with exhibitor commercial goals to foster measurable business opportunities.
Premier Buyer Network Strengthens Buyer Reach
The Hosted Buyer Program benefits from the Premier Buyer Network, an exclusive partnership initiative that connects ITB Americas with high-quality buyers through industry organizations and strategic partners. Members include CATO, ATTA, ASTA NY Metro Chapter, IGLTA, Expo Mayoristas, SITE Mexico, Evintra, AMDEMAC, ASTA Suncoast Metro Chapter, and GETLATAM. This collaboration broadens international buyer representation and ensures participation from senior decision-makers across various travel sectors.
ITB Americas Conference Offers Over 40 Industry Sessions
The ITB Americas Conference runs alongside the exhibition, featuring more than 40 sessions across
six conference tracks and two stages. Topics include artificial intelligence, travel distribution, destination competitiveness, aviation, sustainability, hospitality, luxury travel, and emerging technologies. The conference gathers industry leaders, destination representatives, innovators, and policymakers to discuss the future trends shaping travel across the Americas.
Messe Berlin Highlights Business Opportunities
Vicente Salas Hesselbach, Vice President & Managing Director Americas at Messe Berlin, stated, “The response to our Hosted Buyer Program confirms that the industry is looking for a Pan-American business platform focused on meaningful connections and measurable business opportunities.” He added, “We are bringing together highly qualified buyers whose profiles closely align with the commercial objectives of our
exhibitors, creating valuable business opportunities from the very first edition of ITB Americas.”
Trade visitors interested in attending ITB Americas 2026 can register now to connect with qualified buyers and leading travel brands.
