Brazil is set to participate in ITB China 2026 alongside a strong delegation of Latin American countries including Peru, Argentina, Colombia, Cuba, and the Bahamas, as well as Malaysia. Their collective presence highlights Latin America’s marked involvement in this key travel trade event.
At the same time, ITB China 2026 is experiencing a pronounced rise in business-to-business travel trade activity, reflecting a surge in industry engagement during the event. This development points to heightened interactions and networking opportunities within the travel sector.
