ITB Americas 2026, the first Pan-American B2B travel trade show, is scheduled for November 10 to 12, 2026, and has already sold 70% of its exhibition floor. The event will unite destinations and suppliers across North, Central, and South America plus the Caribbean, marking the creation of a dedicated marketplace connecting the Americas with global travel markets.
Confirmed Destinations and Travel Brands at ITB Americas 2026
The exhibition draws participants from over 42 countries, with 80% representing the Americas and 20% from international markets. Mexico serves as the Official Partner Country. Confirmed destinations include Brazil, Peru via PROMPERÚ, Costa Rica, Nicaragua, Las Vegas, Visit Tampa Bay, Dubrovnik, and Neretva.
Expected additions include Colombia, Cuba, the Dominican Republic, Visit Orlando, and Puerto Rico.
Major hospitality brands confirmed are Accor, Wyndham Hotels & Resorts, JW Marriott Peru, Wyndham Alltra Playa del Carmen, Hard Rock Hotel Guadalajara, RIU Guadalajara, Grupo Presidente, Grupo Brisas, and Velas Resorts. Airlines United Airlines and Air Canada will participate, emphasizing air connectivity across the Americas.
The mobility sector includes Trenitalia, National Car Rental / Enterprise Rent-A-Car México, and ACE Rent A Car (USA). Travel technology companies such as AMADEUS, SiteMinder, Dharma, RoomPriceGuide, TripMatrix, Nexo Travel Solutions, Emburse, My Lighthouse UK, and Grupo Zugatech will showcase innovations. Additional
travel brands include Miki Travel, MegaTravel, Colinson Group, and Merging Mundos Safaris.
Strategic Role and Business Focus of ITB Americas
ITB Americas was established to create a single platform for the travel industry across the Americas, uniting markets that previously lacked a dedicated regional trade show. The event’s founder exhibitors aim to develop a long-term marketplace focusing on quality business interactions, strategic partnerships, and measurable commercial results rather than just high attendance volume.
The Hosted Buyers Program will link exhibitors with qualified international travel buyers whose business objectives align with those of the participating companies. This initiative reinforces ITB Americas as a commercial platform designed to facilitate relevant
business exchanges and growth.
Conference Program and Expected Industry Attendance
The conference accompanying ITB Americas includes more than 40 sessions addressing topics such as artificial intelligence, digital distribution, sustainability, emerging travel technologies, and the future industry landscape. The event expects attendance from over 5,000 travel industry professionals, facilitating networking, business development, and knowledge exchange.
Official Statement on ITB Americas’ Purpose
Vicente Salas Hesselbach, Vice President and Managing Director Americas at Messe Berlin, said, “ITB Americas was created to bring the Americas travel industry together in a way that has never existed before.” He noted the commitment from destinations, brands, and partners confirms the industry’s demand for a focused platform prioritizing quality connections
and strategic access to markets.
