ITB Americas 2026 is scheduled for November 10 to 12, 2026, and has achieved a milestone with 70% of its exhibition floor sold as of July 2026. The event will serve as the first Pan-American B2B travel marketplace linking North America, Central America, the Caribbean and South America with global markets.
Participating Destinations and Official Partnerships
The event’s geographic representation includes Mexico as the Official Partner Country, along with Brazil, Peru through PROMPERÚ, Costa Rica and Nicaragua. U.S. destinations such as Las Vegas and Visit Tampa Bay are confirmed. European locales Dubrovnik and Neretva have also joined the lineup, which is expected to grow with
Colombia, Cuba, Dominican Republic, Visit Orlando, and Puerto Rico anticipated to participate.
Confirmed Hospitality, Aviation, Mobility, and Tech Exhibitors
ITB Americas 2026’s exhibitor portfolio spans hospitality, aviation, mobility, and travel technology sectors. Hospitality brands include Accor, Wyndham Hotels & Resorts along with Wyndham Alltra Playa del Carmen, JW Marriott Peru, Hard Rock Hotel Guadalajara, RIU Guadalajara, Grupo Presidente, Grupo Brisas and Velas Resorts. Airlines United Airlines and Air Canada represent aviation participants. Mobility exhibitors include Trenitalia, National Car Rental / Enterprise Rent-A-Car México, and ACE Rent A Car (USA). Travel technology firms include AMADEUS, SiteMinder, Dharma, RoomPriceGuide, TripMatrix, Nexo Travel Solutions, Emburse, My Lighthouse UK and Grupo
Zugatech. International travel brands such as Miki Travel, MegaTravel, Colinson Group, and Merging Mundos Safaris are also participating.
Pan-American Scope and International Exhibitors
The event aims to be a strategic marketplace uniting the Americas in a single platform. International exhibitors confirmed include African Showcase, Hangzhou Youge Travel Agency from China, CREVEN Korea, Egypt, Thailand, and Slovenia Tourism Board. ITB Americas is designed to serve not only regional participants but also as a gateway for companies from Europe, Asia, Africa, and the Middle East aiming to access the Americas.
Participation Statistics and Professional Attendance
Over 42 countries are expected to participate at ITB Americas 2026. Approximately 80% of attendees will originate
from the Americas, with the remaining 20% coming from international markets. The inaugural event anticipates welcoming more than 5,000 industry professionals. The event focuses on high-quality business engagement rather than attendance volume.
The Hosted Buyers Program connects exhibitors with curated international travel buyers whose profiles align with specific business goals, enhancing commercial relevance.
Conference Sessions and Industry Focus
The ITB Americas Conference will feature more than 40 sessions addressing topics such as artificial intelligence, digital distribution, sustainability and emerging technologies. These sessions aim to provide insights into current challenges and innovation shaping the future of travel in the Americas region.
Official Statements and Industry Direction
Vicente Salas Hesselbach, VP and
Managing Director Americas at Messe Berlin, stated, “ITB Americas was created to bring the Americas travel industry together in a way that has never existed before.” He added the commitment from destinations, brands, and partners confirms the industry’s demand for a focused platform centered on quality connections, strategic partnerships, and meaningful market access.
