The 41st edition of the Seoul International Travel Fair took place from June 4 to June 7, 2026, at COEX Hall C in Seoul, South Korea. This event served as a gathering point for a broad array of global tourism stakeholders.
Approximately 300 exhibitors participated, representing over 37 countries including the United States, Italy, Switzerland, France, and Germany. The event provided a platform for these international participants to present their tourism-related offerings.
The fair featured around 500 booths occupied by tourism boards, travel agencies, and various industry players. This diverse presentation allowed attendees to explore a wide range of travel
products and services under one roof.
