In June 2026, the World Travel & Tourism Council’s Executive Council endorsed a set of eight strategic priorities designed to accelerate growth within the global travel and tourism sector. These priorities present a framework intended to support both recovery and long-term development across the industry.
Key objectives across the agreed priorities include boosting global travel growth, strengthening sector resilience, drawing investment, and encouraging sustainable transformation within the industry. Together, these aims signal a comprehensive approach to addressing challenges and opportunities shaping the future of travel and tourism worldwide.
