
The 41st Seoul International Travel Fair took place from June 4 to 7, 2026 at COEX Hall C, located in Seoul, South Korea. This well-established event gathered a broad spectrum of the travel sector’s global participants under one roof for several days of exhibitions and networking opportunities.
Wide International Participation
Approximately 300 exhibitors from more than 37 countries were represented during the fair. The diverse group of participants included countries such as the United States, Italy, Switzerland, France, and Germany, among others. This extensive presence underscored the international scope of the event, with representatives from across the global tourism industry coming together.
Within
the venue, nearly 500 travel booths highlighted various tourism products and services. The exhibition offered attendees the chance to explore a wide range of travel options and industry innovations. The fair facilitated interaction between travel businesses, tourism boards, and other stakeholders engaged in the global travel market.
Overall, the Seoul International Travel Fair 2026 served as a platform where many of the world’s travel exhibitors convened, reflecting the continued interest in international tourism and cooperation within the sector.









