The ITB China 2026 event took place in Shanghai, attracting upwards of 23,500 participants from across the global travel sector. The gathering served as a significant venue for industry professionals to converge in one of Asia’s leading cities for commerce.
Alongside the high attendance figures, the event saw a marked growth in exhibitor numbers compared to previous editions. This increase contributed to enhanced opportunities for business networking and collaboration, cementing the conference’s role as a key platform for international travel industry interaction.
