ITB China 2026 was held in Shanghai, bringing together over 23,500 attendees from the travel and meetings industry. The event saw a strong turnout, reflecting significant participation from global stakeholders within the sector.
Setting a new benchmark, this edition of ITB China featured a record number of exhibitors. Additionally, the event introduced refined business matching and networking services designed to facilitate more effective interactions among participants. These improvements aimed to foster greater international cooperation and partnership within the meetings and events segment of the travel industry.
