The 2026 edition of ITB China, held in Shanghai, attracted a total of 23,500 attendees. This international travel trade show gathered industry professionals from across the world to connect and engage in the travel sector.
A Platform for Global Travel Partnerships
ITB China continues to serve as a significant venue for promoting cooperation and partnership within the global travel industry. The event’s focus remains on fostering collaboration among diverse travel stakeholders, enabling companies to explore new opportunities and strengthen industry networks.
