Qatar participated in ITB China 2026, joining an extensive group of international tourism boards including those from Brazil, Mexico, France, Egypt, South Africa, Germany, Italy, Malaysia, and Turkey. The event brought together a diverse array of countries to discuss and showcase tourism offerings on a global platform.
ITB China 2026 was marked by an emphasis on establishing new standards in international cooperation within the tourism sector and advancing destination marketing strategies. The gathering underscored the importance of collaborative efforts among global tourism players to enhance industry practices and promotional approaches.








