Yanolja Group will participate in ITB Asia 2026, Asia’s largest travel trade show, running from October 21 to 23, 2026, at the Sands Expo & Convention Centre in Singapore. The company aims to accelerate its growth in the Asia-Pacific travel market by presenting its latest technology and distribution solutions.
Yanolja Cloud Solution and Yanolja Go Global to Lead Exhibits
The group’s presence will be led by Yanolja Cloud Solution (YCS), formerly eZee Technosys, and Yanolja Go Global (YGG), formerly Go Global Travel. YCS focuses on AI-powered hospitality platform technologies, while YGG provides global B2B hotel and accommodation distribution. Both subsidiaries plan to engage new hotel and travel partners across the
Asia-Pacific region at ITB Asia 2026.
YCS to Demonstrate AI Concierge Technology with CEO Attendance
YCS will showcase its AI Concierge technology, integrated with the YCS Property Management System, which automates hotel tasks such as check-in, room service, and payments. YCS CEO Aeijaz Sodawala will attend the event in person to discuss digital transformation strategies with industry stakeholders. Visitors can meet the YCS team at Booth 140, Level 1 of the Sands Expo & Convention Centre.
YGG Highlights Global Experience and New Branding at ITB Asia
YGG will exhibit alongside its member company STUBA. With 26 years of travel industry experience and 29 offices worldwide, YGG plans to formally introduce its refreshed brand to the Asian market. The company
will demonstrate its global accommodation supply, API and XML connectivity services, and regionally tailored support for travel agencies and retailers.
ITB Asia Remains Major Travel Industry Platform
Since its inception in 2008, ITB Asia has served as a global B2B travel trade show connecting hotels, travel agencies, tourism boards, and travel tech companies. Last year’s event attracted over 1,000 exhibitors and more than 18,000 industry professionals. Yanolja targets this platform to enhance its partnerships and expand its presence in the fast-growing Asia-Pacific market.
Executive Commentary on Growth and Technology Leadership
Junyoung Lee, President of Yanolja Enterprise Solutions, said, “ITB Asia gives us the opportunity to present two strengths side by side: YCS’s technology, which
helps automate hotel operations, and YGG’s global infrastructure, which drives international travel distribution.” He added, “Building on the group’s global network and its AI and data capabilities, we will continue to deepen our collaboration with travel businesses worldwide and strengthen our technology leadership in the global travel tech market.”
Yanolja’s Strategic Shift and Market Focus
Yanolja is shifting its focus toward a B2B business model offering operational software and lodging distribution infrastructure to hotels. This aligns with increased demand in the Asia-Pacific region due to inbound tourism recovery and expanding hotel room supply. The company faces competition from established global hotel chains and booking platforms strengthening
their distribution channels.
Yanolja’s Technology Scale and Client Base
YCS supports over 33,000 hospitality businesses in more than 170 countries, integrating with more than 650 technology providers, and manages operations for over 574,000 rooms daily. Yanolja positions itself as a Travel Enablement Platform delivering data-driven solutions throughout all trip stages to travelers and travel enterprises worldwide.
