Wyndham Hotels & Resorts recently introduced a native ChatGPT-based application focused on facilitating hotel discovery through artificial intelligence technology. This development centers on improving the hotel booking experience by leveraging AI-driven features.
Response to Increasing Competition
The launch of this ChatGPT app by Wyndham comes in the context of escalating competition among hospitality companies to integrate AI into hotel search platforms. The new application represents Wyndham’s effort to adopt advanced technology in response to these market pressures.
