Wyndham Hotels & Resorts announced on November 2, 2026, a strategic partnership with HotelREZ Hotels & Resorts to integrate more than 40 independent luxury hotels into Wyndham’s Registry Collection Hotels brand by early 2027.
The independent luxury hotels joining the Registry Collection are mostly small boutique properties averaging between 20 and 50 rooms. They will remain part of HotelREZ’s Elegant Hotels of the World portfolio while gaining access to Wyndham Rewards, which has approximately 129 million enrolled members worldwide. These hotels maintain their operational control and brand identity while benefiting from Wyndham’s marketing, distribution, and technology resources.
Expansion of Registry Collection Hotels Brand
The Registry Collection
Hotels brand currently includes more than 30 hotels across nine countries, with members like Bristol Panama in Panama City, Hodges Bay Resort & Spa in St. John, Antigua, and Balfour Miami Beach in Miami. With this partnership, the portfolio will broaden its luxury and design-led offerings across global markets.
Scott Strickland, Chief Commercial Officer of Wyndham Hotels & Resorts, said the partnership expands luxury offerings to provide members with more aspirational stays for special occasions. He stated, “As Wyndham grows, so do the aspirations of our Wyndham Rewards members. Whether it’s a once-in-a-lifetime vacation, a destination wedding, or a milestone
celebration, members want their points to take them to places that feel as special as the moments they’re celebrating…”
Technology and Commercial Infrastructure
The partnership also presents a flexible model allowing HotelREZ’s Best Loved Hotels—an upscale independent hotel collection—to selectively access Wyndham’s technology stack and distribution platforms. Wyndham’s technology solutions feature AI-powered platforms such as Wyndham Connect and Wyndham AI Concierge, integrated in a fully cloud-based system that also employs AI from Claude, ChatGPT, and Google Gemini to improve guest experience and operational efficiency.
HotelREZ’s Role and Portfolio
Founded in 2004, HotelREZ stands as one of the world’s largest hotel representation companies. It operates Elegant Hotels of the
World, a curated portfolio of over 300 independent luxury and design-led hotels, alongside more than 1,500 GDS-enabled independent and upscale properties worldwide. HotelREZ supports independent hoteliers by providing SaaS infrastructure, global distribution, curated soft brands, and demand-generation expertise.
Wyndham’s Global Presence and Loyalty Program
Wyndham Hotels & Resorts manages approximately 8,500 hotels in about 100 countries worldwide across six continents under 25 brands, including Registry Collection Hotels. Their Wyndham Rewards program, with around 129 million members, enables points earning and redemption across diverse lodging options globally.
The alliance extends Wyndham’s commercial capabilities to independent hotels in HotelREZ’s network, offering access to loyalty benefits, marketing, distribution, and
technology while preserving each property’s individuality. Additional properties may join Registry Collection over time, subject to brand fit, owner participation, and onboarding requirements.
