The WTE Miami international tourism trade show was held at the Miami Beach Convention Center on October 27 and 28, 2026. The event brought together exhibitors including tour operators, travel agents, airlines, hotels, resorts, and destination marketing organizations representing tourism destinations from Spain, Mexico, Colombia, Honduras, Ecuador, Panama, the Dominican Republic, Peru, Chile, Guatemala, United States, Canada, Romania, Brazil, Egypt, South Africa, Vietnam, Poland, Iceland, Greece, Jordan, Morocco, Italy, Japan, Bhutan, Mongolia, Israel, Kenya, and India.
Aragon Region Showcased for Heritage and Nature
The Spanish region of Aragon was a featured tourism destination at WTE Miami. José Luis Galar, Managing Director of Tourism of Aragon, described the
region as offering authentic experiences rooted in heritage, gastronomy, and spirituality. Aragon includes the three provinces Zaragoza, Huesca, and Teruel. Zaragoza, the regional capital, is noted for its iconic monuments and culinary scene. The region’s landscapes encompass the Pyrenees, Ordesa y Monte Perdido National Park, canyons, forests, mountain lakes, and the distinctive Teruel terrain. These natural attractions support hiking, outdoor activities, adventure, and wildlife observation.
Multiple Airlines and Diverse Exhibitor Sectors Present
Airlines represented at the event included Iberia, LOT Polish Airlines, Delta Air Lines, LATAM Airlines, Royal Jordanian, SKY Airline, and French bee. Alongside airlines and destination marketers, travel agencies, hotels, and resorts also exhibited, creating
opportunities for networking and promotion across the international tourism sector.
Conference Sessions Address AI and Traveler Trends
The conference sessions featured presentations such as “Portrait of American Travelers” by Rose Mary Cortés from marketing company MMGY Global. Cortés explained that AI influences how travelers find inspiration and plan their trips. She highlighted travelers’ increasing interest in exploring multiple destinations and incorporating diverse activities into vacations, creating opportunities for destinations to showcase their variety of experiences.
Miami International Airport Growth Supports Tourism Connectivity
Miami International Airport surpassed 56 million passengers in 2026 and aims to expand its route network to Japan and other countries. Airport Director Ralph Cutié said that WTE Miami plays a vital
role in connecting the global tourism community by facilitating education, inspiration, networking with industry players, and promoting destinations and services.
Simon Press, Managing Director of WTE Miami, stated that the event fulfilled its objective by delivering a neutral platform and increasing content and value for the industry through the number of exhibitors and conference sessions. José Luis Galar emphasized Aragon’s blend of history, diverse landscapes, gastronomy, and spirituality as key pillars of its tourism appeal. Rose Mary Cortés reiterated AI’s growing role in traveler decision-making and the opportunity for destinations to engage visitors more deeply.
