Uzbekistan’s tourism sector took part in WTM Spotlight Riyadh 2026, an international tourism exhibition held in Riyadh, Saudi Arabia, in mid-September 2026, with Asialuxe Travel, Zamin DMC, and Bazar Travel representing the country.
The three-day event featured more than 450 exhibitors from over 30 countries, drawing participants from diverse sectors including tour operators, destination management companies, hospitality, aviation, and travel technologies. WTM Spotlight Riyadh has developed into a key platform connecting the Saudi Arabian tourism market with global partners.
During the exhibition, Uzbek companies conducted business meetings and negotiations with Saudi tour operators, travel agencies, and other stakeholders. Discussions centered
on forming partnership programs, boosting tourist arrivals from Saudi Arabia to Uzbekistan, and co-developing joint tourism products. Marketing emphasized Uzbekistan’s offerings in cultural, historical, family-oriented, premium, and customized tourism.
Uzbek tourism representatives showcased destinations such as Samarkand, Bukhara, Khiva, and Tashkent, highlighting the country’s Great Silk Road heritage and modern hospitality infrastructure. Engagements with Saudi partners addressed visitor reception logistics, tailored routes for Gulf State travelers, and strategies to enhance Uzbekistan’s promotion in the Saudi travel market.
The participation at WTM Spotlight Riyadh 2026 allowed Uzbek companies to broaden direct contacts with Saudi tourism businesses and explore new collaboration opportunities.
Both sides expressed mutual interest in maintaining business relations and implementing projects to increase reciprocal tourism flows between Uzbekistan and Saudi Arabia.
