The Sri Lanka Convention Bureau recently held a series of meetings, incentives, conferences, and exhibitions (MICE) roadshows in Ahmedabad, Kolkata, and Chennai. These events were organized with the purpose of promoting Sri Lanka as a preferred destination for MICE tourism among the Indian market.
Targeting India’s corporate travel sector, the roadshows aim to foster stronger connections in the high-value business travel segment. This initiative is part of ongoing efforts by the Sri Lanka Convention Bureau to enhance the flow of MICE tourism between Sri Lanka and India.
