The Sri Lanka Convention Bureau recently carried out a series of roadshows focused on the meeting, incentives, conferences, and exhibitions (MICE) industry across three major cities in India: Ahmedabad, Kolkata, and Chennai.
These events were organized with the goal of presenting Sri Lanka’s tourism capabilities to stakeholders in the Indian market. Emphasis was placed on promoting business tourism and cultivating deeper engagement with India’s MICE segment.
By hosting these roadshows in key Indian urban centers, the Sri Lanka Convention Bureau targeted the evolving opportunities within the business events sector. Although details regarding the precise content or outcomes of these roadshows
have not been specified, the initiative reflects Sri Lanka’s ongoing efforts to establish stronger connections within the Indian business tourism landscape.
