The Sri Lanka Convention Bureau recently held a series of promotional roadshows in three major Indian cities: Ahmedabad, Kolkata, and Chennai. These events formed part of the bureau’s initiatives to connect with the Indian market.
Focused on highlighting Sri Lanka’s offerings in tourism and the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector, the roadshows aimed to present the island nation as a preferred destination for business events and tourism by Indian planners and organizers.
The roadshows served as platforms for showcasing Sri Lanka’s unique potential to cater to MICE travelers and event organizers from India in particular. By targeting Ahmedabad,
Kolkata, and Chennai, the bureau engaged with key regional markets known for their business and event activities.
These efforts underline the Sri Lanka Convention Bureau’s ongoing approach to promote the country’s competitiveness as a venue for meetings and events. Indian market engagement remains a priority in their outreach strategy.
