During Golden Week 2026, South Korea experienced a notable rise in tourism-related sales, with figures indicating a 53% growth compared to previous periods. This increase coincides with the arrival of roughly 220,000 visitors from Japan and China, marking a significant contribution to the country’s economic activity during this holiday.
Visitor Contribution to Sales Growth
The sales growth recorded over the holiday is closely linked to the influx of tourists from the neighboring countries of Japan and China. These visitors formed the majority of the arrivals during Golden Week, reflecting sustained travel demand from these markets to South Korea.
This development provides insight into the distribution
of tourism-driven sales activity during one of the region’s key holiday periods. While detailed spending breakdowns remain unavailable, the overall figures suggest that the presence of Japanese and Chinese tourists has had a considerable impact on sales performance across various sectors in South Korea.
