Saudi Arabia’s Ministry of Tourism has become the strategic partner for WTM Spotlight Riyadh, scheduled from September 8 to 10, 2026, at the Riyadh Front Exhibition & Conference Center (RFECC). This partnership supports the inaugural edition of the event, aiming to deepen international engagement with the Kingdom’s tourism sector.
Event Goals and Vision 2030 Targets
WTM Spotlight Riyadh 2026 will connect international tourism companies with Saudi markets while providing local businesses access to global opportunities. The event will assemble tourism authorities, destinations, hospitality firms, airlines, travel technology companies, investors, buyers, and industry leaders. Saudi Arabia’s Vision 2030 seeks tourism to make up 10% of the national
GDP and attract 150 million domestic and international visitors annually by 2030.
Official Statements Highlight Event Significance
Danielle Curtis, Regional Portfolio Director UAE at RX, described the strategic partnership as a defining moment for the inaugural event. She said it reflects Saudi Arabia’s ambition to exert greater influence on the global tourism landscape. Curtis emphasized the event’s role in bringing decision-makers from the international travel industry directly into the Saudi market, fostering meaningful business connections and idea exchange.
Partnership Background and Economic Strategy
The Saudi Ministry of Tourism’s involvement aligns with the Kingdom’s strategy to strengthen international collaboration and attract investment to its growing tourism sector. Tourism is a central
pillar of Saudi Arabia’s economic diversification under Vision 2030. Recent figures from the ministry show sustained growth in visitor numbers and tourism spending, supporting the government’s goal to establish the Kingdom as a leading global tourism destination.
B2B2C Platform to Foster International Collaboration
WTM Spotlight Riyadh is structured as a B2B2C platform, encompassing the broad travel and tourism ecosystem. It aims to create business opportunities between Saudi and international companies through a comprehensive conference program. The event is expected to attract exhibitors and attendees from global markets, including hosted buyers, to engage with Saudi Arabia’s inbound tourism ambitions and its role as a growing outbound travel
market.
