The Philippines showcased its tourism industry, cultural heritage, and travel experiences at ITB Asia 2026 from 21 to 23 October 2026. The event took place at the Sands Expo and Convention Centre, Marina Bay Sands, Singapore. The delegation was led by the Tourism Promotions Board Philippines (TPB) and included 24 co-exhibitors representing travel and tour operators, destination management companies, hotels, resorts, meetings, incentives, conferences and exhibitions (MICE) facilities, and government tourism bodies. The country’s participation was aimed at engaging international buyers, establishing partnerships, and promoting the Philippines as a prime leisure and business event destination.
Philippine Embassy Support and Award Handover
Philippine Ambassador to Singapore H.E.
Medardo G. Macaraig visited the Philippine pavilion during the opening day. The ambassador met with TPB officials and other tourism stakeholders, underscoring the Embassy’s support for the country’s tourism promotion initiatives and cooperation between the Philippines and Singapore. The pavilion was also visited by the Ambassadors of Timor-Leste and Costa Rica, and the Chargé d’Affaires of Myanmar’s Embassy in Singapore. Ambassador Macaraig formally handed over the Travel Weekly Asia Readers’ Choice Awards 2026 to the TPB during his visit, an award he received previously on behalf of the TPB at a ceremony held on 1 October 2026 at the Mandarin
Oriental, Singapore.
Philippine Pavilion Features and Location
The Philippine pavilion highlighted the country’s natural attractions, festivals, and traditions, featuring the “Love the Philippines” campaign by the Department of Tourism Philippines. Exhibitors presented a wide range of tourism products including leisure travel packages, luxury accommodations, adventure tourism, and MICE facilities. The pavilion was situated at Booth E90 on Basement 2 of the Sands Expo and Convention Centre and remained open until the event’s conclusion on 23 October 2026.
Industry Engagement and Partnership Building
The Philippines used ITB Asia 2026 as a platform to connect its tourism industry representatives with international travel trade professionals. The event provided opportunities for networking and establishing
partnerships aimed at promoting the country’s wide array of tourism offerings to prospective buyers and collaborators in the leisure and business events sectors.
