Panama has initiated a new program called Meet in Panama NOW, aimed at attracting international congresses and conventions to the country. This initiative is part of Panama’s efforts to enhance its standing within the meetings, incentives, conferences, and exhibitions (MICE) tourism sector.
With this program, Panama seeks to position itself as a prominent destination for hosting global business events and capitalize on the expanding opportunities in the Latin American MICE market. The country intends to leverage this initiative to draw more international gatherings and conventions.
