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Dubai Hotels Add Perks to Keep Rates Steady in 2026
Dubai luxury hotels are adding guest perks in 2026 to maintain room rates amid weak international demand linked to the U.S.-Iran war. Atlantis Dubai offers UAE residents resort credits, upgrades, and bonuses without reducing published prices.
FTC Initiates Action Against Priceline Over Deceptive Hotel Ads
The FTC announced a regulatory action against Priceline in October 2026 for allegedly deceptive hotel advertising. The agency's focus is on advertising practices in online hotel marketing.
JW Marriott Costa Elena Resort & Spa Opens in October 2026
JW Marriott launched its first all-inclusive resort, JW Marriott Costa Elena Resort & Spa, in Guanacaste, Costa Rica, in October 2026. The property features 415 rooms, specialized wellness facilities, and 15 diverse dining venues.