Norway has been added to the selection of coolcation destinations for summer 2026, expanding on the established trend favoring Nordic locations among tourists seeking relief from hotter climates.
Visitors are increasingly opting to spend their summer holidays in cooler cities such as Oslo, Stockholm, and Helsinki. This shift is noticeable as tourist flows move away from traditionally warmer southern European cities including Madrid and Rome. Alongside Norway, countries like Sweden and Finland remain prominent in this coolcation trend, which also involves destinations in Spain and Italy.
