Croatia saw a 2% increase in tourists from the United Kingdom in 2026, attracting over 840,000 UK visitors that year. The UK remained among Croatia’s top 10 source markets, according to Kristjan Staničić, director of the Croatian National Tourist Board.
Jet2 Expands UK-Croatia Routes for 2027
Jet2 announced new flight services from the UK to Croatia in 2027. The airline will start flights between Edinburgh and Pula on May 2, 2027. Additionally, a new route from Luton to Dubrovnik will commence on May 7, 2027.
New Hotel Openings Near Dubrovnik in 2027
Two new hotels near Dubrovnik are set to open in 2027: the Marriott Opatija Resort and Spa and the Hilton Lopud
Beach Resort and Spa. Staničić noted the expectation of increased quality in hotel accommodation, involving both Croatian and international hotel chains.
Croatian Tourism Board Promotes Year-Round Travel
The Croatian National Tourist Board aims to extend visitor stays beyond the summer peak by focusing on shoulder seasons. Marketing campaigns in 2027 will highlight growing interest in city breaks and gastronomy. The board also plans to promote winter tourism, including Christmas markets in Zagreb, Osijek, and Varaždin, as well as winter experiences in Croatia’s mountains and national parks.
Staničić said, “There are some new routes, and this will boost British tourism in 2027.” He added, “Interest in city
breaks and gastronomy in Croatia is increasing. Our strategy is focused on extending the high season to shoulder season.” He also highlighted the unique winter offer: “Clients can also experience our mountains and national parks in the winter season, with the snow, which is a special experience.” The tourism board will organize familiarization trips for UK travel agents to showcase Croatia’s offerings.
