Monterey County’s tourism sector recorded a historic revenue milestone in 2026, with total earnings reaching $3.3 billion. This figure marks the highest tourism revenue reported by the county in recent years.
Reaching this revenue level signifies that Monterey County has fully recovered its tourism economy and entered a phase of renewed growth. The sector’s performance in 2026 reflects a significant rebound following previous challenges and points to continued momentum in the region’s market.
