Mexico has emerged as the leading country in North America for tourism growth in 2025, according to data released by the World Travel & Tourism Council (WTTC). It outperformed both the United States and Canada in key metrics including visitor arrivals and overall tourism growth across the region.
Mexico Sets New Records in Visitor Spending and Tourism GDP
The country has experienced a notable increase in visitor spending, reaching record levels for the North American region. Alongside this, Mexico’s tourism sector contributed a new high to the nation’s tourism GDP in 2025, further establishing its growing prominence as a travel destination. These developments underscore Mexico’s expanding appeal on the international
stage, particularly ahead of major upcoming global events.
Data from the WTTC reflects Mexico’s advancement as a dominant force in North America’s travel and tourism landscape for the year. The improvements in visitor arrivals and spending highlight the importance of Mexico’s tourism market in comparison to its regional peers.
