Lighthouse has introduced a new artificial intelligence assistant named Ernest, aimed at supporting commercial teams within the hotel industry. The launch took place in the United States and represents the company’s latest effort to integrate AI tools into hospitality operations.
Ernest is specifically developed to enable hotel commercial teams to convert AI-generated insights into practical strategies that drive revenue growth. By focusing on actionable data, the tool is intended to improve operational efficiency in a sector where maximizing revenue streams remains a critical challenge.
