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Jamaica Launches ‘10x10x10’ Strategy to Boost Tourism in 2026

Jamaica Launches ‘10x10x10’ Strategy to Boost Tourism in 2026
Image: Couples Negril Jamaica by danellesheree via flickr, by

Jamaica has formally announced a new tourism growth initiative dubbed the ‘10x10x10’ plan. This strategic framework is designed to substantially expand the country’s tourism sector by the year 2026.

Centered on increasing visitor numbers and boosting investment in the tourism industry, the ‘10x10x10’ plan aims to accelerate growth within Jamaica’s vital travel market. The initiative reflects a broad commitment to enhancing the economic contribution of tourism over the coming years.