ITB China 2026 took place in Shanghai, attracting more than 23,500 attendees from the travel sector. The event brought together a sizable group of participants reflecting the continued interest in travel industry gatherings within the region.
Compared to previous editions, the number of exhibitors increased, supporting a wider representation of the travel and tourism industry. This growth contributed to ITB China’s role as a key setting for fostering international cooperation and facilitating business networking across global travel markets.
