The ITB China 2026 event was hosted in Shanghai, attracting a total attendance of approximately 23,500 participants. This gathering underscored the event’s role as a significant meeting point within the global travel sector.
Central to the purpose of ITB China 2026 was the advancement of international tourism and the promotion of partnerships aimed at fostering global travel collaboration. The event served as a platform for industry stakeholders to engage in dialogue and explore cooperative opportunities.
