ITB China 2026 officially commenced in Shanghai on May 27, marking a key event in the global meetings and events calendar. This iteration of the show has drawn notable attention due to its expanded exhibitor participation, reflecting an increased scale compared to previous years.
Alongside the rise in exhibitor presence, the event has placed a particular emphasis on business matchmaking services aimed at facilitating new connections within the tourism and hospitality sectors. The program also highlights enhanced international cooperation efforts, underscoring the event’s role in fostering worldwide tourism collaboration.
