The ITB China 2026 event held in Shanghai brought together approximately 23,500 attendees from the travel and tourism industry. The gathering reaffirmed the event’s position as a significant annual meeting point within the sector.
Beyond its role as a large-scale industry forum, ITB China 2026 served as a catalyst for global collaboration. The event facilitated interaction among international stakeholders, offering opportunities for networking and fostering partnerships aimed at strengthening cooperation across travel markets worldwide.
