The ITB China event in 2026 attracted 23,500 attendees, representing a significant turnout for the prominent travel and event industry gathering held in China. This participation level reflects the event’s role in bringing together diverse players from across the travel sector.
As a dedicated platform, ITB China 2026 is known for supporting cooperation and collaboration within the global travel community. The event facilitates interaction and partnership opportunities among international stakeholders, underlining its importance in promoting worldwide travel connections.
