The 2026 edition of ITB China drew a total of 23,500 attendees, underscoring its significance as a key gathering for the travel sector. The event provided a vibrant setting for participants across the global travel industry to come together and exchange insights.
Serving primarily as a forum to promote cooperation on an international level, ITB China 2026 concentrated on nurturing partnerships and collaborative efforts within the worldwide travel community. The event’s focus is on enabling networking and fostering collaboration among diverse travel-related stakeholders.
